Lou-i | PULS

“The best gifts from Bavaria”. Radio broadcast on PULS

Bavarian creative minds have invented, developed…whatever…great stuff – “Made in Bavaria”! Lou-i and its unique wooden caps is mentioned at the very beginning. Listen to the radio programme PULS Spezial | Bavarian Makers “The best gift ideas from Bavaria”:

*PULS is the young program of the Bayerischer Rundfunk and tells the story behind the idea of Lou-i on Bavarian Makers.


Lou-i meets neo GALLERY

Lou-i collection now available at neo Concept Store in Friedberg

New opening. Art gallery up until a short while ago, now a Concept Store. Welcome to your Concept Store of (Christmas) dreams. The neo GALLERY team has selected the most original, unusual and stylish gifts and has placed a particular emphasis on smaller and bigger, but always independent labels and artists. The Concept Store offers you options you won’t find elsewhere, and that won’t come in duplicates under the tree. What to expect…art, design, fashion, jewellery, accessories and a small, unique selection of Christmas gifts. Drop in at our Concept Store when you’re in the area and get inspired by the variety of our products.

You will find the Concept Store with Lou-i Beanies, wooden Caps and linen Shirts from now on at Friedberger Berg 1 in Friedberg.
Opening hours are: Monday – Friday, 5.00pm to 8.00pm and Saturday, 11.00am to 8.00pm.

Lou-i at Textilmarkt im tim – a résumé

Lou-i showed unique wooden Hats, finest winter Beanies and Shirts

“Textilmarkt im tim” was the annual fair highlight in the matter of individual clothes, hats, soft furnishings, leather goods, jewellery & much more in Augsburg once again. Selected exhibitors and their finest collections on the one hand and the State Textile and Industry Museum Augsburg (tim) on the other hand creates a very special atmosphere, which invited you to go for a stroll and to go shopping. A large audience – mainly female – had come to have a look at our winter Beanies, wooden Caps and linen Shirts amongst other things. According to the season the winter hats met with great approval from visitors far beyond the city limits. At home of course we could welcome a lot of friends and supporters. Thank you for visiting us last weekend! A special mention for the organization team giving Lou-i a last minute assurance.

Excerpts from German Publication (24 November 2017 issue of Augsburger Allgemeine):
Im ersten Stock hat das Friedberger Startup Lou-i von Manuel Hornung seinen Stand aufgebaut. Die Manufaktur gestaltet und produziert Käppies mit einem feinen Schirm aus Holz sowie Mützen aus Baumwolle. Seit 2016 ist der gelernte Betriebswirtschaftler, der auch selbst näht, in exklusiven Augsburger Geschäften und auf zahlreichen Messen präsent. Läuft, sagt er….

Lou-i at “Textilmarkt im tim”

Exhibitor at the fair for design, textile art and craftsmanship

Home game. Lou-i will present its latest collection of Beanies, Caps with wooden visors and Shirts at “Textilmarkt im tim” in Augsburg. The fair will be held in the Textil- und Industriemuseum Augsburg from November 24 to 25, 2017. In the historic halls of the former worsted spinning mill, you can expect over 63 studios presenting individual clothes, hats, soft furnishings, leather goods, jewellery and much more. Make sure you don’t miss this special event four weeks before Christmas.

Opening hours are: Friday, 9.00am to 8.00pm and Saturday, 9.00am to 6.00pm. The entrance is free of charge.

*The award-winning State Textile and Industry Museum Augsburg (tim) is the first state museum in Bavarian Swabia. The tim is an institution of the Free State of Bavaria. It was established by the City of Augsburg and the District of Swabia.

Lou-i at “Natur Pur” – a résumé

Lou-i participated in the exhibition “Natur Pur” at Wohnhaus Sengfelder

“Natur Pur” is an annual event bringing together the makers of art, decoration, fashion, floristry, interior and customers. Run by the team of Wohnhaus Sengfelder the exhibition took place from 4-5 November 2017 in their fetching showrooms close to Dachau. Lou-i and the artist Brigitte Hornung welcomed a lot of friends and supporters and value the interest of art and fashion lovers equally. It was a pleasure to work with you all and thank you for your hospitality.

Lou-i at Designers’ Open – a résumé

Lou-i presented unique wooden Caps, brand new winter Beanies and Shirts

The Designers’ Open 2017 took place from 20-22 October 2017 in Kongresshalle – a cultural site and one of the landmarks in Leipzig. Around 17,500 visitors, more than 200 exhibitors from 8 countries and the spots Research & Industry, Interior & Furniture, Fashion & Accessories, Graphic & Media made the weekend of October a real design festival. The opening event on the first day for special guests including a great fashion show and live music was certainly the highlight of the weekend. Lou-i showed its made-to-measure linen shirts, its current unique real wood caps collection and its 3-in-1 winter beanies in new colours. Both the classy hats and the finest shirts have attracted people of all ages. And this, in turn, let us gain new customers and experience. To welcome kids as our new customers impressed us particularly. Lou-i thanks all those who have contributed to this exciting event.

Lou-i at Designers’ Open

Exhibitor at Design Trade Show in Leipzig

Lou-i will show its latest collection – Beanies, Caps with wooden visors and Shirts – at Designers’ Open in Leipzig from October 20 to 22, 2017.

Designers’ Open is an exhibition of design, a communication forum of the industry and a platform for distribution of individual products.

The event defines itself as a stage for trends and tendencies in the industrial sectors of research & indsustry, interior & furniture, fashion & accessories as well as graphic & media. An important part of the Designers’ Open are the attractive Spots – locations in which design is developed year-round.

You will find the Lou-i booth at G28 / Newcomer-Catwalk (Ebene 0 / Großer Saal). Come by for your future favorite Cap with wooden brim, winter Hat or linen Shirt and let’s have a good time together.

For more information please visit www.designersopen.com

“Augsburg schwimmt für UNICEF”

Lou-i supports the incredible work of nonprofit organization

Lou-i proudly sponsored the charity swim event on the 16th of September and has made a small contribution to the success of “Augsburg schwimmt für UNICEF”- all together raising over EUR 10.000 for UNICEF. Wow!

*UNICEF works in 190 countries and territories to protect and defend the rights of every child.

Lou-i launches exclusive linen shirts

New shirt collection Available Online from lou-i.com

Lou-i enlarges its product range by finest linen shirts. The collection is available to order online now and currently comprises made-to-measure (for women and men) and standard sizes linen shirts (for men), the latter can be selected in two different colours. Additional colours, fabrics – such as exclusive cotton and denim – and standard sizes shirts for women will constantly being added in the near future.

With a design process driven entirely by a burning ambition for ultimate aesthetics and wearing comfort, the collection pairs timeless design and selected materials with the very best craftsmanship. Lou-i linen shirt is the fashion Must Have for modern gentleman, a piece of elegant, artful simplicity and perfect fit.

While the classic style remains, the materials have been updated with even more sustainable buttons and fabrics. Buttons are made of organic cotton, olive wood and vegetable ivory-nut palms. For fabrics Lou-i only use pure, top quality natural fibers, such as pure linen.

Every made-to-measure customer who buys a Lou-i shirt will be supported down to the last item designing an unique linen shirt.

Lou-i back at Munich Mash – a résumé

Lou-i showed wooden Caps, summer beanies and brand new made-to-measure linen shirts

From 23 – 25 June 2017, Munich Mash was held for the fourth time in Munich Olympic Park and welcomed the world’s top action sports athletes. MASH 2017 was three days of life at its very best. A total of 77,000 action sport fans experienced the first edition of the new event BMX SPINE RAMP, the spectacular WAKEBOARD RAIL & AIR contest and the first stop of the SLS NIKE SB WORLD TOUR. A great asset was the MASH FEST again, with around 100 stands where visitors could experience the action sports lifestyle, learn about the latest trends, try out cool new sports, listen to music and experience the culture and buzz of the scene at first hand. This time the Lou-i booth was located near the straight shore of the Olympic Lake thus we could drew more attention to ourselves than last year. Lou-i showed its made-to-measure linen shirts for the first time as well as its latest unique real wood caps collection and summer beanies. All of them were greatly appreciated by people of all ages and made a contribution to a wonderful weekend.


Lou-i back at Munich Mash – action sports event

Touch and try Lou-i’s latest unique real wood caps and summer hats

Lou-i will take part in Munich Mash, the very best of action sports, to be held in from 23 – 25 June 2017 in Munich Olympic Park.

MASH keeps on moving! With a new contest, even more challenging set-ups and, of course, the world’s best action sports athletes, the fourth edition of MASH is set to be the best ever. Highlights include the first stop of the STREET LEAGUE SKATEBOARDING NIKE SB WORLD TOUR, the WAKEBOARD RAIL & AIR contest and the brand new BMX SPINE RAMP event. Visitors will also have the chance to experience the action sports lifestyle in all its many forms at the MASH FEST, a central meeting point which will feature music, art, fashion, design and infotainment.

Lou-i will present visitors the highly-distinctive and exclusive range of caps with wooden visors, summer beanies and the latest prototypes at the CULTURAL VILLAGE. The CULTURAL VILLAGE is the perfect place to escape the action for a while and appreciate the finer things in life, including eye-catching art and beautifully crafted goods. The village is a kind of planned chaos with a relaxed atmosphere where visitors can get together and let themselves be inspired by a fusion of ideas.

Come by for your future favorite hat and let’s watch the world-class contests together.

More information is available on the MASH website at www.munich-mash.com


Lou-i review | Gallery Weekend Event

When art meets fashion at Studio 183, Bikini Berlin

“Gallery Weekend #03 – Kef! Art x Lou-i x I Dream of Shapes”

The event, which took place over the gallery weekend in Berlin, has been organised to showcase the creations of KEF! art, Lou-i & I Dream of Shapes and to meet the designers on the spot. Customers could view and purchase the handpicked products, listen to good music or having a good drink or two. Lou-i was well received and we are pleased to say that a couple of our unique real wood hats, among others, are worn with pride in Morocco now. Lou-i came with some support of family and friends and we had many fabulous talks, wonderful laughs and spent a really good evening together. A big thank you to all sponsors and the entire Studio 183 team.

Take a look at some snapshots…