#HomeOfChristmas in Berlin

Amazons erster Pop-up-Store in Deutschland

Mit #HomeOfChristmas bietet Amazon dieses Jahr ein außergewöhnliches Weihnachtserlebnis im Herzen Berlins: Vom 22. bis zum 27. November kann man sich im Pop-up-Store am Kurfürstendamm 26a auf Weihnachten und die besinnliche Zeit einstimmen. Auf die Besucher warten verschiedene Areas, in denen sie Geschenkideen entdecken und neue Produkte testen können. Eine Inspiration wird Lou-i sein. Amazons Produktexperten haben Lou-i als exklusive Geschenkidee auserkoren und infolgedessen wird ein Holzcap Unikat vor Ort kuratiert. Ebenfalls für Begeisterung könnten Workshops und exklusive Events wie Lesungen und Konzerte von Lions Head und Rea Garvey im #HomeOfChristmas sorgen.

Lou-i x Zwischenzeit

Labels aus Augsburg eröffnen Concept Store

Am Anfang war die Idee…
Nach über drei Monaten wird es Realität. 7 lokale Labels eröffnen die ‘Zwischenzeit’, einen Concept Store in Augsburg – auch dank der Unterstützung von Wirtschaftsförderung Stadt Augsburg und Augsburg Marketing. BIG OPENING ist am Samstag, den 10.11.2018 ab 12:00 Uhr in der Annastraße 16. Lou-i, Degree Clothing, LEBELEI, Nina Gorissen Manufaktur, Heaters, Pong Clothing und Atelier.Ki präsentieren in sehr ansprechender Atmosphäre ihre aktuellen Kollektionen, d.h.: Accessoires, Fotografie, Grafiken, Mode, Schmuck, Taschen und viele wunderschöne Weihnachtsgeschenke.
Das Motto “Gutes aus Augsburg” wird von Mittwoch bis Samstag jeweils von 10:00-18:00 Uhr für die nächsten Monate in der Zwischenzeit Programm sein. Noch mehr wollen wir an dieser Stelle noch nicht verraten. Schaut einfach vorbei und feiert mit uns!

Extension of collection | Lou-i

New cotton scarves for summer

Lou-i expands its product offering. Timeless and elegant summer scarves are now available through lou-i.com. Designed with a soft, high-quality cotton – does not scratch – the super-long scarves are real eye-catcher accessories. It’s worth mentioning that Lou-i summer scarves are lightweight and Made in Germany. Additional specifications, made-to-measure options like with eyelash fringing at both ends and without are available online at lou-i.com/scarf

Lou-i insight – Paris Fashion Week

Visiting Boutiques, Fashion Trade Shows and Showrooms

Fashion Capital Paris was at the top of the list for a long time. The trip was overdue and in January the time has come. The chosen means of transportation – the TGV was and is a very convenient way of traveling by train to Paris – we joyfully noticed another time. After the arrival we started our engines with a cup of coffee and a baguette at a charming little café near Montmartre. Later we went for a stroll along the Seine. On our way to the art museum we were astounded to see that there is not a queue where you expect a very long queue – consequently we leaped at the chance to visit the Louvre, again and again it is certainly worth a visit. With a delicious dinner at a special Japanese restaurant and an exquisite glass of wine it came at the end of a long first day. Spending the nights at a friend’s house (best board and lodging ever – thanks a lot!) the program in the following days ran as planned: Alternately fashion to art and art to fashion. In detail we visited TRANOÏ fashion trade show, many concept stores, fashion boutiques, galleries and showrooms. We had amazing days in Paris – lasting impressions, a lot of interesting conversations and we have learnt a thing or two once again. However there’s no need to panic –  shopping has not missed out. And of course we haven’t insisted ourselves on enjoying magnificent times with delicious food and drinks at finest brasseries. Goodbye Paris, see you soon!

Lou-i meets neo GALLERY

Lou-i collection now available at neo Concept Store in Friedberg

New opening. Art gallery up until a short while ago, now a Concept Store. Welcome to your Concept Store of (Christmas) dreams. The neo GALLERY team has selected the most original, unusual and stylish gifts and has placed a particular emphasis on smaller and bigger, but always independent labels and artists. The Concept Store offers you options you won’t find elsewhere, and that won’t come in duplicates under the tree. What to expect…art, design, fashion, jewellery, accessories and a small, unique selection of Christmas gifts. Drop in at our Concept Store when you’re in the area and get inspired by the variety of our products.

You will find the Concept Store with Lou-i Beanies, wooden Caps and linen Shirts from now on at Friedberger Berg 1 in Friedberg.
Opening hours are: Monday – Friday, 5.00pm to 8.00pm and Saturday, 11.00am to 8.00pm.

“Augsburg schwimmt für UNICEF”

Lou-i supports the incredible work of nonprofit organization

Lou-i proudly sponsored the charity swim event on the 16th of September and has made a small contribution to the success of “Augsburg schwimmt für UNICEF”- all together raising over EUR 10.000 for UNICEF. Wow!

*UNICEF works in 190 countries and territories to protect and defend the rights of every child.

Lou-i launches exclusive linen shirts

New shirt collection Available Online from lou-i.com

Lou-i enlarges its product range by finest linen shirts. The collection is available to order online now and currently comprises made-to-measure (for women and men) and standard sizes linen shirts (for men), the latter can be selected in two different colours. Additional colours, fabrics – such as exclusive cotton and denim – and standard sizes shirts for women will constantly being added in the near future.

With a design process driven entirely by a burning ambition for ultimate aesthetics and wearing comfort, the collection pairs timeless design and selected materials with the very best craftsmanship. Lou-i linen shirt is the fashion Must Have for modern gentleman, a piece of elegant, artful simplicity and perfect fit.

While the classic style remains, the materials have been updated with even more sustainable buttons and fabrics. Buttons are made of organic cotton, olive wood and vegetable ivory-nut palms. For fabrics Lou-i only use pure, top quality natural fibers, such as pure linen.

Every made-to-measure customer who buys a Lou-i shirt will be supported down to the last item designing an unique linen shirt.

Lou-i back at Munich Mash – action sports event

Touch and try Lou-i’s latest unique real wood caps and summer hats

Lou-i will take part in Munich Mash, the very best of action sports, to be held in from 23 – 25 June 2017 in Munich Olympic Park.

MASH keeps on moving! With a new contest, even more challenging set-ups and, of course, the world’s best action sports athletes, the fourth edition of MASH is set to be the best ever. Highlights include the first stop of the STREET LEAGUE SKATEBOARDING NIKE SB WORLD TOUR, the WAKEBOARD RAIL & AIR contest and the brand new BMX SPINE RAMP event. Visitors will also have the chance to experience the action sports lifestyle in all its many forms at the MASH FEST, a central meeting point which will feature music, art, fashion, design and infotainment.

Lou-i will present visitors the highly-distinctive and exclusive range of caps with wooden visors, summer beanies and the latest prototypes at the CULTURAL VILLAGE. The CULTURAL VILLAGE is the perfect place to escape the action for a while and appreciate the finer things in life, including eye-catching art and beautifully crafted goods. The village is a kind of planned chaos with a relaxed atmosphere where visitors can get together and let themselves be inspired by a fusion of ideas.

Come by for your future favorite hat and let’s watch the world-class contests together.

More information is available on the MASH website at www.munich-mash.com



Fashion Revolution Week. Just say NO

Fashion Revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry. The defined goal is to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased, so that what the world wears has been made in a safe, clean and fair way.

Fashion Revolution Week is their #whomademyclothes campaign in April, which happens at the time of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured on 24th April 2013.

‘Who made my Lou-i hat’?
Canan (Seamstress)
Manuel (Foreman)
Theresa (Consulting taloiress)
We made your hat!

We put people first. That’s why we decided to make our unique real wood caps and hats in Germany.

Low wages, unsafe conditions and harassment are a worldwide problem in fashion industry. The responsibility for these people is upon all of us. Just ask yourself and decide. And say NO.


Meet The Designer | Lou-i

Interview with Studio 183 (concept store, Berlin)

Studio 183 is a collaborative store concept that integrates high quality design, fashion & art and offers a platform for young designers & entrepreneurs to sell their products in a curated retail context. With every pop up store they try to bring together an outstanding selection of local and international designers with artists, musicians and new media entrepreneurs. Studio 183 is committed to high quality design, fashion diversity and innovation.

Lou-i answers studio183.tumblr.com’s 6 questions.

Excerpts from English interview:
“As a sustainable brand, what do you feel is the most important consideration for new labels?
Creativity. If you need to manage with little money, try to open your mind, be creative and follow your convictions.”

“Do you think the fashion industry is doing enough to encourage sustainable practices?

Read the full interview with Studio 183 here:


Lou-i meets Studio 183

Lou-i is now available at the concept gallery in Berlin

Discover and shop the latest Lou-i collection at Studio 183, Bikini Berlin. Studio 183 is a collaborative store concept that integrates high quality design, fashion & art and offers a platform for young designers & entrepreneurs to sell their products in a curated retail context. With every pop up store they try to bring together an outstanding selection of local and international designers with artists, musicians and new media entrepreneurs. Studio 183 is committed to high quality design, fashion diversity and innovation.

Lou-i will join Gallery Weekend #03 – Kef! Art x Lou-i x I Dream of Shapes event on Saturday, 29 April, 17:00 – 20:00.

Studio 183 invitation for Gallery Weekend event in Berlin:
“The Studio 183 team looks forward to welcoming you to their third Gallery Weekend event showcasing KEF! art, Lou-i & I Dream of Shapes. Join us for their in-store event where you can view & purchase their creations, Berlin exclusive at Studio183, Berlin Mitte.”

Make sure you don’t miss this creative pop-up event!

*The Bikini Berlin brand is synonymous with a new concept for the heritage-listed building complex at Berlin’s Zoo, which is significantly influencing the transformation and success of the City West. An oasis in the heart of the city, an urban hub and social universe. Bikinihaus is home to the world’s first concept shopping mall. Consistently differentiating itself from regular shopping centres, the mall sees itself as a compilation of carefully curated and coordinated boutiques and gastro offers.